Businesses that engage in marketing and sponsorship must comply with an ever-increasing and complex regime of Federal and State legislation, general law and industry codes of practice. Accordingly, marketers must pay constant attention to the laws and regulations that can influence and restrict the way a campaign is executed. The dramatic growth in sponsorship investment
worldwide and its unique characteristics have seen sponsorship become an important and effective marketing communications channel. To protect the relationship and maximise the return on investment you need to be aware of the legal and commercial factors that can impact a sponsorship deal in order to protect the relationship and maximise the return on investment.
We have experience in advising and supporting the marketing activities of in-house marketing teams and marketers. Where sponsorship forms part of this mix, we assist in-house marketing teams across all elements of the marketing mix. We can also assist whether you are the sponsor or the person, team, event or organisation being sponsored.
Parties need to be aware of the legal and commercial factors that can impact a sponsorship deal.