Talent, Celebrities & Management

Cash for Tweets: What is the price you might pay?

In April of this year, the South Australian Tourism Commission (SATC) came under a media fire storm when it was exposed that they had paid celebrities to tweet about Kangaroo Island. Some examples of the tweets: “All this moving and dancing training! Think I need a break! I heard Kangaraoo Island is awesome! Thoughts anyone?”...
ACCC eyes adland
Last month our consumer and competition watchdog, the ACCC, put the advertising industry on notice that it will be more aggressive in pursuing misleading ads. In her speech at the Australian Association of National Advertisers Annual Congress (for a full copy, go here), ACCC commissioner Sarah Court flagged three big ticket items: fine print qualifications...
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