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The GDPR and Australian Businesses

There has been a lot of interest and concern in Australia about the applicability and impact of the European Union General Data Protection Regulation (the GDPR), which came into force on 25 May 2018. As you delete that final email asking you (again) for your consent, and read the first reports of billion dollar European...
Extra-fraudinary influencers and fake followers
Extra-Fraudinary Influencers and Fake Followers  In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised. This raises the question of how advertisers and agencies might conduct due diligence...
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Are ‘gig’ workers Employees or Contractors? Uber result for the share economy companies
A recent decision by the Fair Work Commission, Kaseris v Rasier Pacific V.O.F, has found that an Uber driver is a contractor and not an employee. The decision will likely inform how the engagement of other gig workers in the ever-growing share economy will be treated in the future. Background In August 2016, Mr Michail Kaseris...
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Has your business been hacked? You may need to comply with the new Notifiable Data Breach scheme
From 22 February this year your company may be required to notify the Office of the Australian Information Commissioner (OAIC) and affected individuals if personal information held by your company is accessed, lost or disclosed in circumstances that are likely to result in serious harm to the individuals affected. What are the changes? Under the...
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Was/now pricing – Is it worth the risk?
When sales season rolls around, businesses will look to catch the wandering eyes of customers with flashy advertising promoting their product discounts. But advertisers developing “price-cut” or sales campaigns need to make sure the strategy does not backfire and result in unwanted attention from the Australian Competition and Consumer Commission. A common sales tactic is...
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‘Sugar-coating’ health claims in advertising
The Australian Competition and Consumer Commission (ACCC) is sending a warning to food companies to make honest and truthful claims on food packaging in its Federal Court case against H.J. Heinz Company Australia Ltd (Heinz). Background In June 2016, the ACCC commenced proceedings against Heinz, alleging that it made false and misleading representations and engaged...
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The Rise of Influencer Hijacking
Some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains DVM Law. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding in leveraging this...
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