Marketing & Sponsorship

Specialist advice from industry leaders

Businesses that engage in marketing and sponsorship must comply with an ever-increasing and complex regime of Federal and State legislation, general law and industry codes of practice. Accordingly, marketers must pay constant attention to the laws and regulations that can influence and restrict the way a campaign is executed. The dramatic growth in sponsorship investment

worldwide and its unique characteristics have seen sponsorship become an important and effective marketing communications channel. To protect the relationship and maximise the return on investment you need to be aware of the legal and commercial factors that can impact a sponsorship deal in order to protect the relationship and maximise the return on investment.

We have experience in advising and supporting the marketing activities of in-house marketing teams and marketers.  Where sponsorship forms part of this mix, we assist in-house marketing teams across all elements of the marketing mix. We can also assist whether you are the sponsor or the person, team, event or organisation being sponsored.

Parties need to be aware of the legal and commercial factors that can impact a sponsorship deal.


Our Clients

‘Sugar-coating’ health claims in advertising
The Australian Competition and Consumer Commission (ACCC) is sending a warning to food companies to make honest and truthful claims on food packaging in its Federal Court case against H.J. Heinz Company Australia Ltd (Heinz). Background In June 2016, the ACCC commenced proceedings against Heinz, alleging that it made false and misleading representations and engaged...
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The Rise of Influencer Hijacking
Some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains DVM Law. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding in leveraging this...
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Testing the Bounds of Social Influencer Disclosures
Back in February we broke down what the new guidelines from the Australian Association of National Advertisers (“AANA”) would mean for brands and agencies engaging social media influencers. The Advertising Standards Board has now given insight into what level of disclosure is expected under Section 2.7 of the AANA Code of Ethics (“Code”) in its...
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The key Terms and Conditions lessons learned from The Today Show scandal
The Nine Network has recently had to defend itself against allegations that its ‘Block of Cash’ giveaway is a scam, following the broadcast of a winner from their home almost immediately after they received a phone call notifying them that they had won the jackpot live on The Today Show. Media outlets, entrants and concerned...
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