Branding, Trade Marks, Designs & Patents

Protect, defend and grow your brand

One of the most important and valuable assets of any business are its brands and  intellectual property. Once created, these proprietary materials need to be properly protected and defended so that the commercial potential of the assets can be realised.  In a crowded marketplace the temptation for others to leverage your brands and assets can be strong and rewarding. A comprehensive brand and intellectual property asset protection strategy is vital.

We have extensive experience in assisting clients with brand and intellectual property investigation, selection and management. We then work hard to make sure our clients’ brands and intellectual property is protected on all fronts and to optimise their use and coverage. We also undertake proactive brand investigations and routine audits, to detect intellectual property misuse and take immediate legal protection steps.

We also undertake proactive brand investigations and routine audits to detect intellectual property misuse and take immediate legal protection steps.


Our Clients

Can I use competitor trade marks in my SEO and Adwords?
Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, recent case...
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Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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No green light for V Energy drinks in trade mark dispute with Coca-Cola
In the recent decision of Frucor Beverages Limited v The Coca-Cola Company, the Federal Court ruled that Frucor Beverages, the maker of V energy drinks, could not trade mark the green colour used to package its V products. The case highlights some of the difficulties of preparing trade mark applications and provides guidance on the...
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Challenge! A trade marks match
Rising tennis star Thanasi Kokkinakis has found himself off the tennis court and in the Federal Court, after international cereal giant, the Kelloggs Company (“Kelloggs”), served TJ Kokkinakis Pty Ltd (“Kokkinakis”) with legal proceedings in attempt to stop Kokkinakis from using his nickname ‘SPECIAL K’ commercially as a trade mark. A Trade Marks Warm-Up “A...
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