Advertising, Communications, PR & Creative Agencies

Expert advice from Australia’s leaders in the field

The legal and commercial challenges facing professional communications agencies can be as diverse as the many and varied services they offer today.  The services an agency provides will dictate the legal risks faced and the legal support required.

An agencies legal requirements can arise from numerous sources – from the contract between agency and client to the law imposing obligations upon agencies as ‘gatekeepers’. We’re here to help reduce and navigate the legal issues.

We have experience in assisting:

  • Full Service Communications Agencies
  • Advertising and Marketing Services Agencies
  • Branding Agencies
  • Social media Agencies & Digital Agencies
  • Media Buying
  • Promotional Products Agencies
  • Planning and Strategy Agencies

  • Experiential Agencies
  • Lead Generation Agencies
  • Promotional & Shopper Marketing Agencies
  • Social Media & Community Management Agencies
  • Market Research Agencies
  • PR Agencies

In our experience the legal services that agencies require fall into two broad categories – the services agencies require as a business and the services that we can perform as part of an agencies’ value-added services to their own clients. Within these two broad categories we can provide a varied array of legal services.

Our Clients

Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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The GDPR and Australian Businesses
There has been a lot of interest and concern in Australia about the applicability and impact of the European Union General Data Protection Regulation (the GDPR), which came into force on 25 May 2018. As you delete that final email asking you (again) for your consent, and read the first reports of billion dollar European...
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Extra-fraudinary influencers and fake followers
Extra-Fraudinary Influencers and Fake Followers  In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised. This raises the question of how advertisers and agencies might conduct due diligence...
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‘Sugar-coating’ health claims in advertising
The Australian Competition and Consumer Commission (ACCC) is sending a warning to food companies to make honest and truthful claims on food packaging in its Federal Court case against H.J. Heinz Company Australia Ltd (Heinz). Background In June 2016, the ACCC commenced proceedings against Heinz, alleging that it made false and misleading representations and engaged...
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