Category:
Start-ups; Incubators; Accelerators

Can I use competitor trade marks in my SEO and Adwords?

Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, recent case...
Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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How to legally use social influencers when marketing
How to legally use social influencers when marketing Influencers are an increasingly popular and, when used correctly, effective marketing strategy for many startups. Startups may engage influencers directly to promote their products and influence the purchasing decisions of customers. In addition, platforms like Tribe enable businesses to propose a job to influencers based on their...
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How to (legally) use client testimonials on your website and social media
How to (legally) use client testimonials on your website and social media Client testimonials can be an extremely effective marketing tool to give validation and credibility to your website or social media page. As you begin your startup journey, showing that your product has real, positive feedback from customers gives some assurance to prospective customers...
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Can I copy and repost photos from Instagram?
Can I copy and repost photos from Instagram? There is a widespread belief in marketing circles that reposting someone else’s photos from Instagram or even taking them to use in a campaign for your startup is acceptable as long as you credit the owner. It can be especially tempting to copy and share images when...
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6 key legal risks to watch out for when marketing your startup
6 key legal risks to watch out for when marketing your startup Marketing is a key tool for startups at all stages of the business lifecycle.  Whether you are just getting started, or you are already up and running, effective marketing can help you promote your business and convert leads into clients and customers. However,...
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Securing Success for your Startup
Securing Success for your Startup Did you know that around 95% of startups in Australia fail before exit? There are many reasons for this high failure rate and in our practice we have seen them arise at all stages in the startup lifecycle, from concept, through to growth and a potential exit. Our focus at...
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