Category:
Marketing & Sponsorship

Time to reset the agency-advertiser relationship? Lessons learned from the Advangen litigation

  Ikon Communications’ recent court win against its former client Advangen provides compelling reasons for why it is time to hit ‘reset’ on the agency-advertiser relationship.
Insincere influencers: how to handle ghosts
Influencer marketing is on the rise, but if brands don’t bother to put their agreements in writing, they’re at serious risk of ghosting.
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‘Sugar-coating’ health claims in advertising
The Australian Competition and Consumer Commission (ACCC) is sending a warning to food companies to make honest and truthful claims on food packaging in its Federal Court case against H.J. Heinz Company Australia Ltd (Heinz). Background In June 2016, the ACCC commenced proceedings against Heinz, alleging that it made false and misleading representations and engaged...
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The Rise of Influencer Hijacking
Some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains DVM Law. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding in leveraging this...
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Testing the Bounds of Social Influencer Disclosures
Back in February we broke down what the new guidelines from the Australian Association of National Advertisers (“AANA”) would mean for brands and agencies engaging social media influencers. The Advertising Standards Board has now given insight into what level of disclosure is expected under Section 2.7 of the AANA Code of Ethics (“Code”) in its...
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The key Terms and Conditions lessons learned from The Today Show scandal
The Nine Network has recently had to defend itself against allegations that its ‘Block of Cash’ giveaway is a scam, following the broadcast of a winner from their home almost immediately after they received a phone call notifying them that they had won the jackpot live on The Today Show. Media outlets, entrants and concerned...
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Social influencers, brands and agencies: AANA announce update to advertising laws
Clearly Distinguishable Advertising: The AANA pronouncement and the legal impact on brands, agencies & social influencers. It is evident from a casual gaze through social pages or comms industry commentary that brands are increasingly turning to ‘social influencers’ to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in...
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