Category:
Branding, Trade Marks, Designs & Patents

Can I use competitor trade marks in my SEO and Adwords?

Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, recent case...
Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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No green light for V Energy drinks in trade mark dispute with Coca-Cola
In the recent decision of Frucor Beverages Limited v The Coca-Cola Company, the Federal Court ruled that Frucor Beverages, the maker of V energy drinks, could not trade mark the green colour used to package its V products. The case highlights some of the difficulties of preparing trade mark applications and provides guidance on the...
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Challenge! A trade marks match
Rising tennis star Thanasi Kokkinakis has found himself off the tennis court and in the Federal Court, after international cereal giant, the Kelloggs Company (“Kelloggs”), served TJ Kokkinakis Pty Ltd (“Kokkinakis”) with legal proceedings in attempt to stop Kokkinakis from using his nickname ‘SPECIAL K’ commercially as a trade mark. A Trade Marks Warm-Up “A...
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Update to trade mark fees
IP Australia has made changes to fees for the trade mark application process. Before 10 October 2016, it cost $200 per class per trade mark to file a trade mark application, and if the trade mark was accepted, $300 per class per trade mark for registration. From 10 October 2016, under the new fee structure...
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Blog: Marvin Gaye & Co. to ‘Get it on’ in Court against Ed Sheeran
After their huge US$7.4 million win against Robin Thicke and Pharrell Williams for copyright infringement over the hit single “Blurred Lines,” Marvin Gaye’s extended musical family are in court again.   This time they have British musician Ed Sheeran in their sights, alleging Sheeran copied core elements of Marvin Gaye’s 1973 hit ‘Let’s Get It...
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The sting in the tail: New Zealanders push to trade mark “Manuka” in relation to honey products
A rift has emerged between the Australian and New Zealand honey industries, resulting from a trade mark application lodged by New Zealand producers to trade mark the term ‘Manuka’, as a way of gaining exclusive rights over the word.     Manuka honey is produced solely from the Leptospermum scoparium plant, which in turn is...
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