Category:
Advertising, Communications, Media, PR & Creative Agencies

06/02/19

Time to reset the agency-advertiser relationship? Lessons learned from the Advangen litigation

Ikon Communications’ recent court win against its former client Advangen provides compelling reasons for why it is time to hit ‘reset’ on the agency-advertiser relationship.

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Insincere influencers: how to handle ghosts

Influencer marketing is on the rise, but if brands don’t bother to put their agreements in writing, they’re at serious risk of ghosting.

Can I publish client logos on my new website?

Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...

The GDPR and Australian Businesses

There has been a lot of interest and concern in Australia about the applicability and impact of the European Union General Data Protection Regulation (the GDPR), which came into force on 25 May 2018. As you delete that final email asking you (again) for your consent, and read the first reports of billion dollar European...

Extra-fraudinary influencers and fake followers

Extra-Fraudinary Influencers and Fake Followers In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised. This raises the question of how advertisers and agencies might conduct due diligence...

‘Sugar-coating’ health claims in advertising

The Australian Competition and Consumer Commission (ACCC) is sending a warning to food companies to make honest and truthful claims on food packaging in its Federal Court case against H.J. Heinz Company Australia Ltd (Heinz). Background In June 2016, the ACCC commenced proceedings against Heinz, alleging that it made false and misleading representations and engaged...

The Rise of Influencer Hijacking

Some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains DVM Law. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding in leveraging this...

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