ACCC eyes adland

Last month our consumer and competition watchdog, the ACCC, put the advertising industry on notice that it will be more aggressive in pursuing misleading ads. In her speech at the Australian Association of National Advertisers Annual Congress (for a full copy, go here), ACCC commissioner Sarah Court flagged three big ticket items: fine print qualifications...
Twitter sued for Defamation
It was reported in the media (for example click here) this week that Twitter is being sued for defamation for the first time under Australian law. The case arose after a Melbourne man, Joshua Meggitt, was wrongly accused and named by writer and TV identify Marieke Hardy as the author of a hate blog dedicated...
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Yoghurt Super Bowl ad leaves sour taste with John Butler Trio
The Dannon Oikos Greek Yoghurt Ad, which aired last week during the Super Bowl, is currently ranked No. 9 on USA Today’s Super Bowl Admeter: The John Butler Trio however isn’t so impressed after being alerted to the similarity between the riff in the ad and their popular song ‘Zebra’: The developments are being played out on...
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Stephen von Muenster to present at Communicatons Council Social Media Legal Breakfast in Perth
The firm Principal, Stephen von Muenster, will present at the Communications Council Social Media Legal Breakfast to be held on Friday 17 February 2012 in Perth. During the two hour presentation Stephen will discuss the issues that marketers and agencies face in social media communications. Using recent market examples, he will cover the legal issues...
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Stephen von Muenster to present at Mumbrella Social Media Risk Management Masterclass
Mumbrella is to run a half day masterclass on managing risk in social media. The event will take place on Thursday March 1 at Darling Harbour in Sydney. Stephen von Muenster, principal of von Muenster Solicitors & Attorneys, is set to present along with a Prof Mark Pearson (author of ‘Blogging and Tweeting Without Getting...
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von Muenster Solicitors is moving into the blogosphere! Keeping on top of media and communications industry developments from a legal perspective can seem like a constant uphill battle, so that’s where we come in. Want to know what’s relevant to you and your clients in the legal sphere without needing to trawl through the legalese?...
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Social media top tips
By now, most of our agency clients in one way or another are dabbling in social media with their client. So, based on our experience, we’ve come up with a list of five fundamental social media tips to keep in mind when planning or promoting your next campaign. Always have reference to the most current...
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