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New Screen Australia Story Development Fund Guidelines: what you need to know

Screen Australia has released new guidelines for those interested in applying to its Screen Story Development Fund. Following two months of industry consultations, the changes are intended to create a more streamlined application process and support greater diversity of screen stories from a larger pool of content makers. Changes to the funding process Projects for...
No green light for V Energy drinks in trade mark dispute with Coca-Cola
In the recent decision of Frucor Beverages Limited v The Coca-Cola Company, the Federal Court ruled that Frucor Beverages, the maker of V energy drinks, could not trade mark the green colour used to package its V products. The case highlights some of the difficulties of preparing trade mark applications and provides guidance on the...
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The GDPR and Australian Businesses
There has been a lot of interest and concern in Australia about the applicability and impact of the European Union General Data Protection Regulation (the GDPR), which came into force on 25 May 2018. As you delete that final email asking you (again) for your consent, and read the first reports of billion dollar European...
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Can I use competitor trade marks in my SEO and Adwords?
Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, recent case...
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Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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Extra-fraudinary influencers and fake followers
Extra-Fraudinary Influencers and Fake Followers  In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised. This raises the question of how advertisers and agencies might conduct due diligence...
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How to legally use social influencers when marketing
How to legally use social influencers when marketing Influencers are an increasingly popular and, when used correctly, effective marketing strategy for many startups. Startups may engage influencers directly to promote their products and influence the purchasing decisions of customers. In addition, platforms like Tribe enable businesses to propose a job to influencers based on their...
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