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Can privacy exist in the age of ubiquitous data collection?
An exploration of the ACCC’s Digital Platforms Inquiry and its impact on the Media and Communications sector
Time to reset the agency-advertiser relationship? Lessons learned from the Advangen litigation
Ikon Communications’ recent court win against its former client Advangen provides compelling reasons for why it is time to hit ‘reset’ on the agency-advertiser relationship.
Insincere influencers: how to handle ghosts
Influencer marketing is on the rise, but if brands don’t bother to put their agreements in writing, they’re at serious risk of ghosting.
Can I use competitor trade marks in my SEO and Adwords?
Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, recent case...
Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
How to legally use social influencers when marketing
How to legally use social influencers when marketing Influencers are an increasingly popular and, when used correctly, effective marketing strategy for many startups. Startups may engage influencers directly to promote their products and influence the purchasing decisions of customers. In addition, platforms like Tribe enable businesses to propose a job to influencers based on their...
How to (legally) use client testimonials on your website and social media
How to (legally) use client testimonials on your website and social media Client testimonials can be an extremely effective marketing tool to give validation and credibility to your website or social media page. As you begin your startup journey, showing that your product has real, positive feedback from customers gives some assurance to prospective customers...
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